Experience

Professional Summary

With 15 years of experience in digital marketing, I've led B2B, B2C, and NGO companies to achieve growth success. Using a product-led approach and a philosophy centered around user experience, I try to incorporate customer, marketing, and practical knowledge into my approaches.

Acting as an IC, consultant and manager, I've held positions that accelerate growth no matter their current stage, digital or revenue goals.

While having started with SEO, I've adapted those strategies into full-funnel revenue marketing. Understanding the full picture of acquisition, activation, and retention, I know the importance of attributing clicks, positions, and handraisers down to pipeline, realized revenue, and profitability.

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Skills

Hard
a lot of hours spent with

Content Strategy Content Marketing Reporting UX CRO
Analytics SEO Strategy Technical SEO Attribution ABM Paid Search

Soft
a lot of trial by fire and experiences has led me to be a

Data Storyteller Lead Through Empathy Bias Toward Action

Servant Leader Executive Communicator Humility Shower

Team Player Entrepreneur's Heart Critical Thinker Adapter Growth Mindsetter

Positions

Work Experience

2023

Director of Demand Gen - Robin - Workplace Experience Platform

Led digital marketing and growth across all digital channels to Robin, leading a small team towards ARR goals while leveraging a strong data analytics practice to identify opportunities to improve our GTM.

2023

Director of Search - Demand.io - Web3/eCommerce App

Led SEO across all products working with creative, marketing, content, engineering, data teams to execute on growth initiatives on an organization that builds transformational products that thrive at the intersection of web3 and ecommerce.

2021-2022

Head of SEO - BrightEdge - Enterprise SEO Software Leader

Led SEO and digital marketing efforts at the the global leader in enterprise organic search and content performance, working with product marketing, content, engineering, and sales to establish an organic center of excellence and execute organic growth strategies.

2018-2021

Director of SEO - Velir - Website Development Agency

Stood up an SEO practice resulting in tens of thousands of MRR a month at a well established firm that designs and develops enterprise websites along with implementing digital marketing solutions through expertise in Sitecore, AEM, and Drupal.

SEO Service Manager / Business Intelligence Manager

- Agital (FKA Exclusive) - eCommerce Marketing Agency

Led strategy, performance and innovation for large team of analysts, providing guidance and new deliverables to fuel growth of our clients through SEO, leading into a BI role building out a SaaS reporting platform that incorporated traditional digital marketing channels.

Global Comm. Coordinator - Nortek - Scientific Instruments

Worked with founder to enable marketing programs across the world, working with sales, product and leadership to enrich brand image through both digital and traditional marketing methods.

Web Marketing Specialist - WordStream - PPC Software

Executed on SEO and general web marketing programs, including link building, email nurture campaigns, CRM management, and content development.

Education

1986-2023

University of Me

15 years of real world first-hand experience in marketing

Interests

Cooking something that often stinks up the house.

Telling friends how big the fish I caught the other day.

Developing crucial critical thinking skills playing games.

Melting my brain through good & bad TV & movies.

Traveling to places where I've never been to get out of my element.

Spending all my extra time with my partner and 2 Great Danes, Tilly & Scout.